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Gamification and Other Strategies for Merchants to Enhance Customer Loyalty, 2019 Report – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Gamification and Other Strategies for Merchants to Enhance Customer Loyalty” report has been added to ResearchAndMarkets.com’s offering.

Most studies find that merchants spend at least five times more to gain a new customer than to keep an existing one. Further, higher customer retention typically leads to greater business profits. A new research report, Gamification and Other Strategies for Merchants to Enhance Customer Loyalty, assesses different types of customer loyalty programs across various retail verticals and discusses key success factors for merchants to act upon.

Getting shoppers to keep coming back is critical for both brick-and-mortar stores and e-commerce in the retail world. Consumers can choose among a variety of competing brands, and engaging loyalty programs are often a differentiating factor encouraging continued patronage, commented the author of this report.

Highlights of this research report include:

Key Topics Covered:

Executive Summary

Introduction

Structure of Loyalty Program Influences Customer Participation

Strategic Options for Customer Loyalty Programs

Gamification Drives Customer Engagement

Loyalty Programs Vary Among Verticals

Mobile Apps Have Enhanced Customer Loyalty Programs

Customer Loyalty Leads to Incremental Visits and More Spending

Conclusions and Implications

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/q8rqey

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