The First Time a Car Manufacturer Showcases a Car in a Mobile Game
SAN FRANCISCO–(BUSINESS WIRE)–Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, unveiled Pagani Automobili’s jaw-dropping new hypercar, the Huayra Roadster BC, in the world’s most popular mobile drag racing game, CSR Racing 2 (CSR2). This is the first time a car manufacturer has unveiled a real designer car in a mobile game before releasing it to the public. The Roadster BC will be featured in a special 80 race ladder with a time attack leaderboard unlocking at the end.
The Pagani Huayra Roadster BC is the hypercar that embodies Pagani’s ultimate technical and engineering development combined with the most eminent research for style and elegance. Zynga meticulously rebuilt the car in CSR2, just as the real car is handcrafted for Pagani’s customers.
“CSR2 gives players the opportunity to drive rare and exquisite cars that most of us only experience in our dreams,” said Julian Widdows, Vice President of CSR2. “Seeing the Pagani Roadster BC’s smooth and elegant racing on the streets of CSR2 is a triumphant amalgamation of science and art. We couldn’t be prouder to be Pagani Automobili’s chosen partner to unveil the Roadster BC to the public.”
“When Horacio Pagani first began designing cars 44 years ago, it would have been impossible to imagine that a car like the Roadster BC would ever be unveiled to the world in a mobile game,” said Michael Staskin, Managing Director of Pagani Automobili America. “We chose to partner with CSR2 on the reveal of the Roadster BC because we are both leaders in our respective industries, we both show incredible attention to design and detail and we both continue to disrupt what is considered normal in the automotive industry.”
CSR2 will celebrate the Huayra Roadster BC with an 80 race ladder that players can enter using a Pagani Huayra Coupé, which will be gifted to all players of the game. During the event players have a chance to add the Pagani Huayra Roadster BC to their collection. As a final reward, players can win the Pagani Zonda HP Barchetta, to complete their Pagani collection. Using augmented reality, players can also park their Pagani cars in their real-world driveways and open every panel to study the details close up.
CSR2 is available to download for free on the App Store as well as Google Play. For more information about CSR2, visit the game’s community channels on Facebook, Twitter, Instagram, and YouTube.
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games. To date, more than one billion people have played Zynga’s franchises including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Words With Friends™ and Zynga Poker™. Zynga’s games are available in more than 150 countries and are playable across social platforms and mobile devices worldwide. Founded in 2007, the company is headquartered in San Francisco with locations in the U.S., Canada, U.K., Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or follow Zynga on Twitter and Facebook.
About Pagani Automobili S.p.A.
Pagani Automobili S.p.A is an Italian Supercar manufacturer. The company was founded in 1998 by Horacio Pagani and is based in San Cesario Sul Panaro, Modena, Italy. The philosophy driving the company embraces a concept borrowed from the Renaissance and embodied by the great Leonardo da Vinci who, over 500 years ago, stated: “Art and Science are disciplines that must walk together hand in hand.” Pagani Automobili creates in accordance with this inspirational creed, combining technique and taste, functionality and aesthetics, handcraft work and technological know-how.
To view the supporting assets for CSR Racing 2 (CSR2), please click here
Forward Looking Statement
This press release contains forward-looking statements, relating to, among other things, the release of future CSR Racing 2 game features and events. Forward-looking statements often include words such as “outlook,” “projected,” “planned,” “intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the future tense are generally forward-looking. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties, and assumptions. Undue reliance should not be placed on such forward-looking statements, which are based on information available to us on the date hereof. We assume no obligation to update such statements. More information about these risks, uncertainties, and assumptions are or will be described in greater detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which may be obtained by visiting our Investor Relations web site at http://investor.zynga.com or the SEC’s web site at www.sec.gov
Contacts
Zynga Media Contacts:
Kenny Johnston
kjohnston@zynga.com | (602) 999-1890
Or
Kjell Vistad | Gilberto Williams-Gamboa
ONE PR Studio (for Zynga in the US) / zynga@oneprstudio.com / (510) 893-3271