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Nickelodeon Launches #KidsTogether–A Global Prosocial Initiative to Help Kids and Families Stay Informed and Engaged With Activities

Also: Nick’s Preschool Subscription Service–Noggin–to be Offered Free to Kids in Need in Partnership with National Head Start Association and First Book

Share it: @Nickelodeon @NickJr #KidsTogether


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HOLLYWOOD, Calif.–(BUSINESS WIRE)–Nickelodeon announced today’s launch of #KidsTogether, a global, multiplatform prosocial initiative using its most popular characters and talent to engage with kids and families on tips for staying healthy and also ideas for activities to do together while in the home. Featuring SpongeBob SquarePants, Blue’s Clues & You!, Henry Danger, Bubble Guppies and The Casagrandes, #KidsTogether is intended to serve as an additional resource for parents while providing kid-appropriate, kid-directed information through original short-form videos, interstitials, downloadable activities and social content, with elements aggregated for easy access on a central online destination, NickHelps.com.

Additionally, Noggin–Nickelodeon’s direct-to-consumer interactive learning service for preschoolers–will be offered for free for three months starting next week to millions of kids in need through the help of national partner organizations, including the National Head Start Association and First Book. Noggin’s free trial period will also be extended to 60 days to all new subscribers, effective at the end of the month. The ad-free educational content on Noggin currently includes over 1,000 iconic, full-length episodes, short-form videos, and hundreds of interactive learning games and ebooks featuring preschoolers’ favorite characters and more.

#KidsTogether’s content, available across Nick’s screens starting today and ramping up through the rest of the week and beyond, features:

#KidsTogether will roll out domestically today across Nickelodeon’s portfolio of platforms and then extend to Nick’s international markets, as well.

Nickelodeon’s #KidsTogether initiative is part of ViacomCBS and Ad Council’s recently announced #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

Contacts

Ariana Urbont
(310) 752-8079
Ariana.Urbont@nick.com

Maggie Wang
(212) 846-6381
Maggie.Wang@nick.com

Fonte BUSINESS WIRE

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