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Female Gamers in Asia: A Growing Demographic with Significant Market Potential – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Female Gamers in Asia” report from Niko Partners, Inc. has been added to ResearchAndMarkets.com’s offering.


The report provides valuable insights into the growing female gamer demographic in Asia and its potential impact on the video games industry in the region.

The report highlights the significant growth of the female gamer market in Asia, currently representing 37% of total gamers in the region. With a year-on-year growth rate of 11%, nearly double that of new male gamers, the female gamer segment presents a key pathway to growth for publishers and developers in Asia.

Market Potential and Revenue Growth

While female gamers currently contribute approximately 23.5% of total revenue for the games market in Asia, the report suggests that this percentage has the potential to more than double in the coming years as the female gamer market moves closer to parity with that of male gamers.

Gaming Platforms and Esports

Female gamers in Asia predominantly play on mobile platforms, but the report indicates opportunities for growth on PC and consoles as well. Furthermore, the esports genre can be a significant driver of monetization and growth among female gamers, with women who engage in esports activities more likely to spend money and time on gaming content.

Representation and Inclusivity

The report highlights the need for more diverse representation of female appearances in avatars and characters, as well as addressing gender discrimination and negative online interactions within the gaming community.

Strategies for Market Penetration

The report offers actionable insights on strategies for effectively reaching and engaging the female gamer audience, including leveraging social media and creating safe spaces for female gamers.

Key Topics Covered in the Report

Companies Covered:

For more information about this report visit https://www.researchandmarkets.com/r/bxofgg

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