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Revolutionizing Cockpit Entertainment: Unveiling 2023 Passenger Car Trends and Innovations – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Passenger Car Cockpit Entertainment Research Report, 2023” report has been added to ResearchAndMarkets.com’s offering.


The Passenger Car Cockpit Entertainment Research Report for 2023 explores the landscape of cockpit entertainment function layouts within passenger car original equipment manufacturers (OEMs) and cockpit entertainment product layouts among suppliers. The report provides insights into the current state of cockpit entertainment development and predicts future trends in this field.

Both OEMs and Tier 1 suppliers are actively engaged in the development of cockpit entertainment.

In 2022, various products such as Qualcomm 8155, high-definition center console screens, rear row entertainment screens, Dolby Atmos, and AR/VR glasses were introduced to vehicles. OEMs focused on implementing these products, while Tier 1 suppliers provided both software and hardware support. This collaborative effort between industry players has significantly contributed to the advancement of cockpit entertainment.

Several OEM brands have introduced immersive entertainment experiences, including:

From the perspective of Tier 1 suppliers, the foundational elements required for entertainment functions, such as high-compute cockpit chips, audio-visual equipment, and ecosystem content, have seen significant improvements.

Evolution of Cockpit Entertainment:

Cockpit entertainment has transitioned through several development phases:

Gaming scenarios are emerging as a key focus within the scenario-based cockpit. Tesla has integrated Steam gaming into its Model S and Model X electric cars, offering thousands of playable games. BMW’s collaboration with AirConsole for the new BMW 5 Series BEVs highlights the growing importance of in-car gaming. Similarly, BYD’s plans to include the NVIDIA GeForce NOW cloud gaming service reflect the trend toward in-car gaming.

Currently, there are four confirmed gaming platforms set to be integrated into vehicles: MiguPlay, AirConsole, GeForce NOW, and Antstream. Of these, MiguPlay has partnered with numerous Chinese OEMs and is available in nearly 40 car models.

Cloud gaming platforms offer a promising solution for in-car gaming, but there are challenges to address:

In conclusion, the evolution of cockpit entertainment is entering a new phase, focusing on immersive scenarios such as gaming. As cloud gaming platforms mature and address existing challenges, in-car gaming is poised to become a significant battleground for automakers.

Key Topics Covered:

1 Development History of Cockpit Entertainment

2 Cockpit Entertainment Layout of Mainstream OEMs

2.1 Li Auto: Gaming, Karaoke, Movie Watching

2.2 NIO: Karaoke, Movie Watching

2.3 Tesla: Gaming

2.4 Audi: Gaming, Movie Watching

2.5 BMW: Gaming, Movie Watching

2.5 BMW: Window Entertainment Based on i Vision Dee

2.6 Rising Auto: Gaming

2.7 Xpeng: Karaoke, Movie Watching, Photography

2.8 Afeela (Sony and Honda): Gaming

3 Cockpit Entertainment Providers

3.1 Projector Vendors

3.1.1 Projection Technology Brings New Possibilities to Cockpit Display

3.1.2 LNGIN

3.1.3 Appotronics

3.2 AR/VR Equipment Vendors

3.2.1 What Should Be Paid Attention to the Use of AR/VR Devices in Cars?

3.2.2 XREAL

3.2.3 RayNeo

3.2.4 Holoride

3.3 Gaming Engines

3.3.1 Why Need to Introduce Gaming Engines into Cockpits?

3.3.2 Comparison between Unreal Engine, Unity and Cocos

3.3.3 Unity

3.3.4 Epic Games

3.3.5 Cocos

3.4 Gaming Platform

3.4.1 Difficulties of Introducing AdCloud Games into Vehicles

3.4.2 MiguPlay

3.4.3 AirConsole

3.4.4 GeForce NOW

3.4.5 Antstream

3.5 Chip Vendors

3.5.1 Chip Vendors’ Support for Cockpit Entertainment

3.5.2 Compared with Game Consoles, How Feasible Is the Computing Power of Cockpit Chips Supporting AAA Games?

3.5.3 Qualcomm

3.5.4 NVIDIA

3.5.5 AMD

4 Development Trends of Cockpit Entertainment

For more information about this report visit https://www.researchandmarkets.com/r/1bx2ng

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