Orange Rock Studios will enhance the gamer experience by applying PTW’s 25 years of industry experience to the next generation of apps and games
SAN FRANCISCO–(BUSINESS WIRE)–Pole to Win International, Ltd. (PTW), the industry-leading video games and tech services outsourcer, today announced the launch of its product and game development arm, Orange Rock Studios. Orange Rock Studios will enhance the service offering of PTW, a gaming industry stalwart with an established and diverse dossier of top-tier clients across multiple verticals.
“The time to be disruptive is now,” said Deborah Kirkham, CEO of PTW. “At Orange Rock, we foster future technologies to anchor projects with ingenuity and discipline for generation Y and Z. Together with our clients, we envision and engineer digital experiences.”
“Orange Rock is the engine that will build PTW’s future by enabling us to bring each of our existing service lines – Quality Assurance, Customer Support, Audio Production, Localization, and Translation – to the forefront of their fields through cutting edge in-house tool development. We will deliver the creative products that accelerate our industry’s progress towards the future, engaging consumers and gamers worldwide.”
Current President of PTW’s North America and India regions, Kasturi Rangan, will lead Orange Rock as CEO. Rangan has been the heart of innovation at PTW for nearly a decade and is the natural choice to lead PTW’s most future-looking endeavor. “The gaming industry is at a crossroads, with heightened consumer expectations and studio ambitions matched only by the exciting potential of new gaming technologies and development frameworks,” Rangan said.
He continued, “Our innovation lab is focused on helping every brand better understand the future generation of consumers in order to offer them a futuristic model for ongoing user retention in a changing landscape. We bring the most innovative and beautiful products and games to market faster and we empower our customers to deliver a product unlike anything that’s been possible before – all at an affordable price point.”
Orange Rock Studios is focused on building the best brand experiences through a full-service product development offering spanning ideation, design, development and release management. The digital engineers of Orange Rock are focused on delivering an indelible digital footprint across a growing multiverse of technologies and frameworks. Orange Rock studios is comprised of four departments: Product Development, Game Production, Staff Augmentation, and Esports. Orange Rock Studios already has recognition in the gaming industry as the home of Orange Rock Esports, which is currently the number two PUBG Mobile team in India and a rising team globally.
To learn more about Orange Rock Studios, please visit: www.orangerock.com/
About Pole To Win International
Pole To Win International, Ltd. (PTW) is a leading games, digital entertainment and interactive media solutions provider with 16 offices in 10 countries worldwide. Our range of services include quality assurance, localization, customer experience, engineering and development services, and audio production services. PTW brings 25 years’ experience and the infrastructure to create customized support for projects and clients of all sizes.
PTW, comprised of global subsidiaries, is a UK-based holding company formed in 2016 under the umbrella of Poletowin Pitcrew Holdings, Inc. which is listed on the 1st Section of Tokyo Stock Exchange as 3657. POLE TO WIN is a registered trademark of Pole To Win Co., Ltd. in Japan and other countries. All rights reserved. For more information, visit https://www.ptw.com/.
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Contacts
For queries related to Orange Rock, please email pr@orangerock.com
Media:
Jessica Nelson
Jessica.nelson@bcw-global.com
